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<Research>M Stanley: XIAOMI-W Launch of YU7 GT to Support EV Shipment Target
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XIAOMI-W (01810.HK) launched the YU7 GT, a high-performance electric SUV designed for long-haul travel and driving dynamics, Morgan Stanley said in its report. The starting price is RMB389,900, while the fully equipped version is priced at RMB429,900.

Meanwhile, the company introduced the YU7 Standard version, with a starting price of RMB233,500, which is RMB20,000 lower than the long-range version and is expected to attract more new orders.

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Although some investors are concerned that new orders for the higher-average-selling-price YU7 GT may be weaker, the broker believed launching the YU7 Standard version is a smart strategy that will help XIAOMI-W achieve its EV shipment targets.

In addition, the company simultaneously unveiled new products, including the Xiaomi 17 Max smartphone; Xiaomi Band 10 Pro; Xiaomi clip-on open-ear earbuds; and a new generation of smart home appliances.

This move further diversifies its revenue streams and represents a key advantage amid headwinds in the smartphone market. The TP was HKD45, with a rating of Overweight.

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